1916 SPORTING NEWS M101-5 FORREST CADY BLANK BACK NO NUMBER CGC 3.5 VG+ (SHORT PRINT).
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- Source Hake's Auctions
Presented here is one of the true rarities of the pre-war baseball card era, a card from a major nationally distributed set for which there are only a few known examples. Back in 1916, a large black and white photographic set of 200 baseball cards measuring 1-5/8x3", later designated as M101-5 in the American Card Catalogue, was produced and distributed by Felix Mendelsohn out of Chicago. Card fronts include a player photo, name, position, team and card number. Mendelsohn began actively marketing their M101-5 baseball card set in early 1916 to various types of local businesses, including food distributors, clothing stores and sporting goods companies as an advertising medium to promote their businesses. The popularity of this concept grew and ultimately, close to 20 different advertising backs are known to exist today. Before the majority of the advertising stamps made their way onto the card backs and only a couple of months later, an "updated" version of this 200 card series was produced containing primarily the same roster of players/images with some new additions and many card numbers changing. This second series of baseball cards would come to be identified in the ACC as M101-4, an oddity given that it actually was released after the M101-5's and given that card designations were usually handed out in chronological order. Moving
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