THERE'S NONE SO GOOD - The Story of Chero-Cola

THERE'S NONE SO GOOD - The Story of Chero-Cola THERE'S NONE SO GOOD: The Story of Chero-Cola The laboratory genius of Coca-Cola inventor John Styth Pemberton in formulating the world's most favorite soft drink has been widely recognized. Doc Pemberton's success as an inventor was not equalled as a salesman. He died a pauper and it remained for others to make a commercial success of his creation. The inventor of Georgia's other cola, Claude Adkins Hatcher, had the business sense to succeed where Pemberton failed. By 1920, Chero-Cola was in a head-to-head race for top selling soft drink in America. Were it not for a 1921 court decision causing Hatcher to stop using the word Cola, todays Cola Wars would likely be a three-way battle. Although Chero -Formerly Chero-Cola remained on the market for most of the next three decades Hatcher had lost a major battle. He recovered with his NEHI line of fruit drinks and re-entered the Cola Wars with his successful Royal Crown Cola but his companies never again came within reach of the top of the cola field. This 48-page book is the story of Claude Hatcher and his Chero-Cola. Much of it has never been published. Part is from interviews made thirty years ago with Claude Hatchers nephew, Wilbur Hatcher Glenn, and others who grew up with Chero-Cola early in the last century. Part comes from files in the old company headquarters in Columbus made availible at the same time. Dennis Smith has spent over thirty years researching the history and artifacts relating to soft drinks in America. He has written for and been the subject of articles in newsletters and magazines, and previously published a book on Birmingham Bottlers. He has scoured libraries, archives, courthouses, and private collections across the United States. First Class Mail Shipping is $1.50 to US Address. Payment by PayPal preferred. Other payment options available on request.Please see my other Soda Related Auctions! _gsrx_vers_334 (GS 5.4.3 (334)) read more