April 1, 2025
2009 ORIGINAL BORDENS DAIRY MILK FARM ELSIE THE COW PAPER KID GROWTH CHART COOL
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The Borden Company was started by Gail Borden Jr. in the decade before the Civil War.... The first product Borden tried to sell was a dehydrated meat biscuit, and his experience with it led him to patenting and marketing condensed milk, a form of milk that needed no refrigeration.....During a passage back from London, Borden saw several children on board ship die after drinking contaminated milk, Because no one yet understood how to keep milk fresh, spoiled and even poisonous milk was not uncommon, Borden knew that the Shakers used vacuum pans to preserve fruit, and he began experimenting with a similar apparatus in search of a way to preserve milk......After much tinkering, he discovered he could prevent milk from souring by evaporating it over a slow heat in the vacuum, Believing that it resisted spoilage because its water content had been removed, he called his revolutionary product "condensed milk".....We have a sweet piece of advertising here, folk's that features the iconic..."Elsie the cow"....Elsie the Cow is one of the most famous marketing mascots ever created, She has been more popular than the Pillsbury Doughboy, better than the Campbell twins, and more accessible than Tony the Tiger.....The first ads that featured Elsie were created in 1936 by Borden’s director of advertising, Stuart Peabody, and a staff illustrator,
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